It’s important to be able to identify where visitors to your website are coming from. You need to be able to tell if an advertising campaign you’re running is working, or whether a news article on your organization has been published somewhere, or if your website is ranking better and better in search engines for particular keywords and phrases.

Google Analytics is the most popular (and free) analytics package in the world and it’s also very powerful too. With Google Analytics installed on your website, you’ll be able to identify where your visitors are coming from, which countries they live in, how long they stayed on your website, what pages, articles or products are the most popular, how people interact with your website, how many pages they viewed, what type of devices they browsed your website from, how many of them came back more than once, which social networks and websites refer you the most visitors, and on and on and on and on.

You can simply visit google.com/analytics to sign up for Google’s free analytics package and start learning more about your most valued website visitors.

Once you do have a Google Analytics account, simply provide us the needed Measurement ID and we’ll have that embedded in your website in order for you to start tracking your visitors. You can learn more on finding your Measurement ID here.